Wetherspoon recognised as top brand

November 8, 2007: JD Wetherspoon is the highest regarded brand name in the eating and drinking sector, according to a Brandindex survey, published in Marketing Week.

The company came top in a survey of leading food and drink outlets ahead of Pizza Express, Pret a Manger and Wagamam. It was the only pub company listed in the eating and drinking sector.

The Brandindex survey of Best Brand Performers 2007 (eating and drinking) is based on a seven-point profile: buzz, corporate reputation, general impression, quality, recommendations, satisfaction and value. To measure leading brands’ performance, 2,000 people are interviewed every weekday.

Marketing Week’s editorial stated: "It is easy to understand why the brands at the top of the table are up there: they deliver good-quality food, decent service, and a clean, friendly environment for a price people are prepared to pay. Innovation helps too. Wetherspoon saw a boost to its trade, when it opened for breakfast.”

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