Pilsner Urquell coming to The Netherlands

August 21, 2010: East Coast Beer Co products will now be distributed throughout northern New Jersey, USA, by Kohler Distributing Company. “Very early on we paid a visit to the folks at Kohler and walked away very impressed with their Craft Beer Group and their commitment to enhancing the New Jersey beer portfolio,” said Brian Ciriaco, co-owner of East Coast Beer Co with John Merklin. “They have an excellent reputation and we look forward to working with their team in helping to enhance the New Jersey craft beer presence within the state.”

August 1, 2010: Odell Brewing Co, of Colorado, USA, is launching its new Deconstruction Golden Ale with a party from 4 to 7pm at the brewery on Saturday. The beer will be paired with a 'local treat'.

August 1, 2010: Ten craft brewer cyclists from Avery Brewing, Oskar Blues Brewing and Ska Brewing, departed on their bicycles from Avery Brewing Company in Boulder to kick off the second annual Tour of BoulDurango — a five-day, 470-mile odyssey over six mountain passes from Boulder to Durango. En route, these 10 hearty souls stopped off at craft breweries and brewpubs in an effort to bring together Colorado brewers, raise money for local charities and encourage the spirit of collaboration and camaraderie that has taken hold in the craft beer industry.

July 26, 2010: SABMiller is introducing Pilsner Urquell in The Netherlands this month. The beer will be imported from the Czech Republic and selectively distributed within the Netherlands.

Petr Dvorak, global brand director for Pilsner Urquell, said: "The Dutch are well known for their appreciation of great beers, but there is an emerging group of consumers looking for new but authentic brands offering something different. Pilsner Urquell, the original Pilsner, has genuine provenance and quality, characteristics that are important to discerning beer drinkers."