Fuller's sponsors Hampton Court music festival

May 27, 2008: Fuller’s is to sponsor the Hampton Court Palace Festival with its Organic Honey Dew beer brand. The festival takes place over 15 days from Tuesday, June 3.

It boasts a line up of some of the UK’s most talented musical artists, including Katherine Jenkins, Jools Holland, Van Morrison and Michael Ball.

As official partner of the 15-day festival, Organic Honey Dew will have exclusive sampling and pouring rights. Around 40,000 guests will have the opportunity to sample Organic Honey Dew, and a branded Organic Honey Dew bar will sell chilled bottles to the many picnickers at the concerts.

In addition, Organic Honey Dew branding features prominently on promotional leaflets, programmes and the Festival web site.

Fuller’s brands manager, Clare Draper, said: “Organic Honey Dew is the perfect beer for this type of summer even. It is deliciously refreshing and easy to drink and I am very excited that it will be available for guests to sample throughout the festival.”