How do you love London Pride?

September 26, 2006: Fuller's London Pride will be back on TV screens this autumn, with a fresh burst of its 'How do I Love Thee' campaign.

The ads have been appearing during the recent Ryder Cup and will be back on TV around major sporting matches, drama and documentaries throughout November. In addition, London Pride will also be on view through perimeter advertising in Zagreb when England takes on Croatia in the forthcoming European qualifier.

The activity comes on the back of London Pride’s recent link up with golf, through its support of the English Golf Union and activity around the Ryder Cup.

Brands marketing manager David Spencer said: “The golf sponsorship has got off to a really good start, and a golf polo shirt promotion we ran around the time of the Ryder Cup has been very popular.

"We are now keen to reinforce the London Pride message through further targeted TV advertising on terrestrial and satellite stations.

“How do I Love Thee is all about man’s passion for sport and beer, and it fits perfectly with our golf activity."