Poster campaign for Fuller's Honey Dew

l The poster for Honey Dew, designed to attract London's commuters

July 26, 2007: Fuller's is launching a new poster campaign for its Organic Honey Dew beer (5%), focused on commuters at train stations in London.

Clare Draper, Honey Dew brand manager, said: “We believe it is Honey Dew’s unbeatable flavour that makes it the UK’s leading organic beer.

“With its golden colour and refreshing taste, nothing helps make the summer like an Organic Honey Dew.”

The poster campaign will be complemented by a number of supermarket tastings and sampling at events such as the recent Kew Gardens concerts. One serving suggestion that has proved popular in pubs is to pour the beer over ice with a slice of lime.

Organic Honey Dew has recently received a listing in Tesco stores across the UK and is widely available in many major supermarkets, as well as a good number of pubs.