Fuller's new Organic Honey Dew campaign

July 17, 2008: This is the new poster campaign for Fuller's Organic Honey Dew, the UK's best selling organic beer, which will be seen around London on the rail and underground system from this week.

It will also be seen on a high-profile advertising site alongside the elevated M4 in Chiswick.

Brand manager Clare Draper said: “Organic Honey Dew has seen sales increase 40% in the last year as people have really begun to discover its deliciously refreshing, zesty flavour. It’s no wonder that Honey Dew is the UK’s best selling organic beer.

“These posters really highlight the beer’s refreshing nature and just looking at them makes you thirsty for a cold, tasty pint. The beer looks fantastic in its new branded glass and I defy anybody not to be tempted.”

In addition to the poster campaign, Honey Dew will be available to thousands more people during a series of sampling roadshows in pubs and supermarkets this month.