Phew - what a Scorcher for Arkell's

June 17, 2006: Sales of Arkell’s Summer Ale (4%) have gone through the roof with production of the thirst-quencher boosted by 25 per cent.

“We were taken a little by surprise by the sudden increase in sales,” said managing director James Arkell.

“Perhaps it’s the summer sunshine, or our new bar bunting combined with the anticipation of the World Cup? Or maybe it’s the rather large new sunflower pump clip design we’ve given to all our landlords?

"Personally, I think it’s probably that everyone loves a blooming good beer!”

Arkell’s Summer Ale was first brewed in 1994 as one of the brewery’s earliest ‘seasonal’ ales, launched in response to demands for a lighter ale suitable for the season. The 4% alcohol by volume light-coloured beer is brewed from specially selected malted barley and continental Styrian Golding hops. The Styrian hops give the beer a pleasant hop flavour without the characteristic bitterness of a typical pint of Arkell’s beer.