Hidden Strength in new low-ABV brew

February 17, 2007: Wiltshire's Hidden Brewery has launched Hidden Strength — a copper-coloured session beer, full in taste from an Optic malting barley base, but light in alcohol content at just 3.4% ABV.

v
	l Low ABV, big taste

Challenger hops from Kent are used to bring bitterness to the ale and are blended with Bramling Cross hops, also from Kent, which keep the bitterness lingering and carry a fruity aroma to the nose.

Gary Lumber, brewer at the Hidden Brewery, said: “Hidden Strength is the Hidden Brewery’s lowest alcohol beer and was created so that real ale drinkers who prefer to avoid high alcohol percentages can do so without losing out on taste.

"We named the brew Hidden Strength to indicate the great depth and complexity of flavour and draw attention to the alcohol content at the same time.

"It is great fun making, testing and tasting new recipes, and we always use quality ingredients and traditional brewing techniques to make only premium real ale.”

The Hidden Brewery now has 10 beers in its range, including seasonal ales — all are branded with two mysterious looking eyes and quirky names such as Hidden Treasure, Hidden Depths, and Hidden Potential.

Set up by Gary, who has been brewing for nearly 15 years, and his business partner Michael Woodhouse, the brewery is three years old, yet already supplies about 1,000 pubs and clubs in the South and South West.