Fuller's take Pride in new TV ad

April 15, 2007: Fuller Smith & Turner is putting its flagship ale, London Pride, back on TV with a new advertising campaign.

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Fuller’s managing director, John Roberts, said: “Whenever we conduct research into why people choose London Pride, the outstanding quality and flavour of our beer always comes out on top.

"We wanted a campaign that reflected this, and one that focused on how we ensure the quality is there in the first place, which is the pride our brewers put into every drop.”

The ads will be screened throughout April and May on terrestrial channels in London and the South East, and nationwide on satellite, cable and digital. They will appear around programmes that appeal specifically to an upmarket male audience, such as live sport, dramas and documentaries.

The ad has been directed by Charlie Stebbings, who was responsible for the recent M&S campaign.