Batemans backs rugby and cricket squads

February 10, 2007: With the Six Nations under way, Batemans has its customers in a ‘line-up’ for its speciality Hooker ale with its quirky pump clip and strapline: "Have you got the Balls for it?"

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With an ABV of 4.5% it offers a hoppy rather than a bitter taste, with a citrus fruit overtone and a dry hop aroma.

It is available in draught only through February and March, in Batemans retail estate, as well as nationally through selected wholesalers.

With pubs all over the country gearing up for the forthcoming Cricket World Cup, Batemans has kept the licensee in mind when designing the font for its World Cup beer.

The brewery wishes the England team every success in the West Indies, but just in case they don’t make it to the final stages, its speciality cask World Cup beer, England Expects,’ has a cricket bat-shaped font which is removable to reveal a black cricket bat with a ‘We’ve Blown It’ backplate.

Jaclyn Bateman, marketing director for Batemans, said: “We are a sporting nation and we are proud to support the England teams with speciality beers.

"Our ‘England Expects’ font did tremendously well during the Football World Cup as it responds to our tenants' and wholesalers' needs by offering their customers a delicious speciality cask beer with a life-span that, if necessary, could exceed the success of the England team.”

England Expects has an ABV of 4%. It is an amber-coloured bitter full of character and laced with English hops.

It will be available through the brewers’ 70 tenanted pubs as well as selected wholesalers.

l Picture: let's be optimistic. The positive
side of the England Expects pump clip.