Hubble, bubble ... it's Moorhouse's on film

November 9, 2007: Witches have been spotted in the Pendle Hill area of Lancashire, but there's no supernatural mystery — it's all part of a Moorhouse's Brewery promotional film.

Moorhouse’s is enjoying year-on-year growth for its famous ‘witch’ beers and now plans a major investment to double capacity and provide a state-of-the-art training and visiting centre.

The film, which includes the dramatic story of the witches’ arrest and journey to Lancaster assizes, is being used for an autumn trade sales push of packaged beers in the United States.

There, two new bottled beers — Blond Bitch and English Owd Ale — will be unveiled in Las Vegas, while the much celebrated Black Cat and Pendle Witches Brew will be re-launched with powerful redesigned branding.

Next year it is planned to roll out a TV commercial, where the witches are seen enjoying Moorhouse’s beers in a humorous pub quiz scenario.

Moorhouse’s managing director David Grant said: “We have taken this plunge into commercial filming as we prepare for the next step in our expansion. We have, of course, built on the strong Pendle Witches’ heritage, which has been crucial to the image of our world class brands for many years."

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