Do you want some, lagerboys?

August 8, 2006: In another blow against 'lagerboys', Wychwood Brewery's Wychcaft beer is finding its way on to more supermarket shelves.

The 4.5% winner of 2005 Tesco Spring and Summer Beer Challenger can now be found in Waitrose, Asda and Morrisons.

The aromatic, pale-coloured ‘blonde ale’ was designed by Wychwood’s head brewer Jeremy Moss to be poured straight from the fridge and is the first new beer to be created at Wychwood following the redesign of the Oxfordshire brewery in June 2004.

Wychwood’s managing director, Rupert Thomson, said: "Wychcraft has been a big success story for us, and the fact that it is blonde, 4.5% and fragrantly hoppy means that it has given us a great double act, contrasting as it does with Hobgoblin, our deliciously dark, almost chocolatey flagship brand.

“Using a lager malt for Wychcraft allows the beer to be lighter bodied than many ales, and this gives us a delicate base to which we have added massive infusions of Styrian Goldings hops, which give citrus-lime fruit flavours and fullness to the palate.

“This is the ‘Sauvignon Blanc’ of beers, a refreshing zesty brew which both excites the taste-buds and goes stunningly well with smoked fish, salads, shellfish, barbecued chicken or cream cheeses."

Head brewer Jeremy Moss added: "My philosophy is to brew the best possible beers from the best possible ingredients and devise new recipes, so each has its own unique character and identity.

"I wanted to brew Wychcraft to show all those 'lagerboys' out there that you get more taste for your money with a traditional crafted British beer, and it will hopefully encourage more beer drinkers to give traditional British Beer a go."