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PR AND COPYWRITING

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4BUYING BEER IN STORE

Monkey Stout in North East Tescos

May 10, 2008: Hartlepool-based Camerons Brewery has its Monkey Stout (4.4%) in 20 North East Tesco stores from this month. More

Ferret is fastest-growing bottled ale

l Celebrating the success of Fursty Ferret. Am I the only person to have received this PR picture and wondered whether it is a tribute to an extraordinarily patient photographer or a skilled taxidermist?

May 5, 2008: Just in time to celebrate National Ferret Day today, market research* has revealed that Hall & Woodhouse’s Fursty Ferret is now the fastest growing major bottled ale brand in UK supermarkets, with a 65% year-on-year increase in volume. More

Grolsch Premium Weizen exclusive to ASDA

May 5, 2008: Grolsch Premium Weizen, a Dutch beer that, its brewer says, takes the best elements from both German and Belgian styles of wheat beers, is to go on sale in the UK exclusively in ASDA from May 13. More

Raisin beer gets Morrisons listing

March 6, 2008: Cains has secured a major new listing with Morrisons supermarkets for its Fine Raisin fruit beer, just weeks after the product was named the world’s best fruit beer at the World Beer Awards. The beer will be sold in 220 Morrisons stores nationwide from this month.

ASDA pledges action on under-age sales

February 25, 2008: ASDA has announced a comprehensive package of measures aimed at limiting access to alcohol in its stores, making it harder for under 18s to break the law. More

Limited edition Liverpudlian lager

February 8, 2008: Cains Finest Lager gets a special makeover in its bottled form this year with a label to celebrate Liverpool's status as Capital of Culture 08 by British pop artist Sir Peter Blake (see full story here). Retailing at £1.99, the beer is available at Tate galleries across the UK, selected Tesco, Sainsbury and ASDA stores, or online at www.cains.co.uk

Be BeeWyched during Fairtrade Fortnight

January 20, 2008: BeeWyched, from Oxfordshire’s Wychwood brewery, is available in Morrisons, Asda, Waitrose, Sainsbury and leading independent retailers, at an RRP of £1.69 per 50cl bottle, which is especially appropriate with Fairtrade Fortnight coming up, between February 25 and March 9. More

Waitrose expands local beer ranges

October 16, 2007: Waitrose is extending its range of local and regional beers this autumn to include an additional 50 local brews. More